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Plus the corresponding mitigation options across all types of business. But youвЂ™ve probably heard about the principal ones. Well, we could spend the next few minutes assessing all the possible fallout reasons for prospects. So, what does this mean for ecommerce stores? That the average global conversion-to-sale rate in the recent past has been oscillating between 2.48% and 3.1%.ДЄnd in case you assumed that things were a little more promising for US-based businesses, youвЂ™d be surprised to learn that they are actually ranked among the poorest- recording a meager 2.46%. Now, this is where you sit back, and the reality that ecommerce might not be a walk in the park starts dawning on you as a store owner.Д¬oming to think of it, these numbers weвЂ™ve seen over the entire lead journey cumulatively add up to the mother of all astonishing facts. Barilliance, for instance, established 77.24% in 2016, which subsequently increased slightly to 78.65% in 2017. Numerous recent studies by reputable analysts place the average cart abandonment rate between 60% and 80%. You seeвЂ¦ Oddly enough, even after theyвЂ™ve proceeded to the shopping cart, a significant majority of would-be customers donвЂ™t actually go through with the whole checkout process. Because this is exactly where the principal problem begins. My point? As long as your average traction is anything above this, hereвЂ™s a toast to you.Д«ut only briefly.

The result? Well, for what itвЂ™s worth, letвЂ™s first acknowledge that standard businesses are only able to successfully convert 5-10% of their qualified leads. Because you also have the perfect response planвЂ¦.Д®nter the second, subsequent prospecting strategy вЂ“ a solid lead nurturing framework. Now, thatвЂ™s quite a challenge, to say the least. Sadly, even after extensive marketing, 96% of the visitors attracted to your site are not ready to buy yet. You seemingly now have just the right tools to hunt down prospects and direct them to your online store.

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